The aim of this report is to get word the current CRM practices in Myanmar state and opportunities and challenges of implementing E-CRM in Myanmar which therefore to startle the question recommendations. Firstly, description of Myanmar soil and its economy, IT and communicating ar decl bed to get the better reasonableness and situations of Myanmar. in that locationfore, CRM practices and natural perform in Myanmar is explained which is then followed by theory and definitions of CRM and benefits. Secondly, E-CRM is stated and its advantages and disadvantages argon indicated. at that placefore, opportunities and challenges in implementing E-CRM in Myanmar ar provided. Finally, the recommendation for implementing E-CRM is given correspond to the challenges of implementing E-CRM in Myanmar. Customer kindred Management (CRM) in Myanmar There argon three types of CRM activities involving operational, uninflected and collaborative. Operational activities like leaf node service, prepare oversight, invoice/ guardianship, gross gross revenue/marketing, automation and management are carried out traditionalisticly. As for the node services, there are closely call totalitys and help desks provided by some companies and nerves but hush up not in force(p) and helpful.
24 hours call centre are s cashbox rare, therefore, customers are necessary to wait till any the office is unresolved or the technicians are open to provide the solutions Order management is processed over the environ or have to construe with suppliers in person. Then, invoice and billing is do sometime by a cheque which is ludicrous and much preferable order is cash in paw regardless of the amount of money. Furthermore, sales and marketing are besides through with(p) with smell to face activities with potential and existing customers. As for the analytical activities, most of the firms and politics offices in Myanmar practise traditional CRM which is previous(a) and necessary to update with progress of IT technology. It is time consuming for some(prenominal) of the organization and the customer,...If you want to get a full essay, order it on our website: Ordercustompaper.com
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