Tuesday, September 24, 2013

Strategic Initiative Paper: Barnes and Noble

Since first acquiring a controlling affaire in Barnes& axerophthol; alarming.com in September 2003, the company has had a extend enliven in improving the online offerings to the Barnes & angstrom; dire customers (Barnes & angstromere; grand, 2009). In the time since the acquisition, Barnes & adenine; noble has redesigned, rebuilt, and re-launched both the website and the information Technology Department that supports it. The come tod focus and increased interest in the online initiatives may come as a continue when considering Barnes & Noble is already widely regarded as the nation?s top bookseller ? a bookseller who attains this mark with an inviting storefront quite an an than bargain basement prices. To power the Barnes & Noble online initiatives gift alone be a well-known and respected reproach name. The equilibrise the strength of the Barnes & Noble name, the company has lessen their prices, created a more substance abuser-friendly website, and i ncreased the discounts for their frequent shoppers enrolled in the constituent Program (Barnes & Noble, 2009). To build upon this momentum and continue piteous these strategic initiatives in the desired direction Barnes & Noble is planning to add additional content to the website to improve the user?s experience.
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Some examples of this additional content intromit multimedia system information on books and authors, podcasts, original telecasting programming, and other various(a) features aimed at keeping the deal-seeking well-informed online shopper on the Barnes & Noble site and converting their visit into a sale (Barnes & Noble, 2009). The Barnes ! and Noble storefront is already immensely successful; however, go on increases in buyer?s preferences toward the virtual experience alternatively than the corporeal life retail version, could ultimately lead to the destruction of this fundamental principle of the bookselling industry. The choice to continually improve the online constituent of the Barnes & Noble brand by broadening and enhancing the offerings of the website bequeath lend itself... If you necessity to get a full essay, grade it on our website: OrderCustomPaper.com

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