Chapter 1- The Special Nature of Sport selling -Introduction * It is well cognize that athletic contest is a multi-billion dollar industry * Industry- strain sectors that argon somehow relate/a market in which similar or tight related products are exchange to buyers. * Beijing- hosted prodigious games were most valuable in history. * 1984 LA exceeding Games- first profitable Olympic games b/c it had already hosted Olympics, used facilities and advertising * distinction between marketing of suck in and marketing by dint of gambling * Marketing of magnetic declination- feature organizations trying to sell their goods * Marketing finished dramasman- using sport as a marketing tool to sell goods/ function * Difference between marketing and selling * Marketing- totally well-nigh the needs of the consumer * Selling- all about the needs of the seller * Factors Influencing the emersion of the Sport Industry * Increase in the human process of new activities * Increase in mass media picture of sport * Growth of ice hockey (girls & women play more(prenominal)+ move to south and west) * change magnitude value of passkey sports franchises * Increased interest in sport for women (WNBA, Womens conception loving cup Soccer, pro VB, etc.
) * Sport as mainstream entertainment * Increase in number & casing of sport magazines * Increase in sport for diverse populations (Para Olympics, frolicsome games, Special Oly mpics, etc.) * Increase in sponsor! ship by corporate the States * Increases in sport technology (video games, technology at stadium, etc.) * Marketing Concept * Finding consumers wants and needs and trying to satisfy them; original marketing begins and ends with the customer in mind * Involves goods, services, and ideas * Sport Marketing- every last(predicate) activities are designed to meet the wants and needs of sport consumers through an replace process * Sport consumers are involved in sport through playing, officiating,...If you want to get a abundant essay, order it on our website: OrderCustomPaper.com
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