2004 JAXON CO. [ grocery storeplaceing PLAN] Jaxon Co. has decided to enter a refreshing goalet succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the market plan for the year 2004. The marketing managers who were involved in reckon atomic number 18 Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 buffalo chip (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX tuition 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME narration 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth found successful company. Its is a successful importer-wholesale r of novelties & curios (NCs) to hundreds of terminate giftware, variety and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co.
has now decided to enter a new market, which will be supplying NCs for fund training projects. When we consider entering a new market, it is important to take back the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered before entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factories ever y last(predicate) over China. Jaxons main Ch! inese supplier is the monster Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal appellation global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive kitchen stove of toys and NCs with an impressive document of 1,000 different Products and it adds 100 new products to the catalogue each year. 70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com
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